What actually works to grow on LinkedIn – The Playbooks for individual and company pages
A strong company page post on LinkedIn used to reach 10 to 15% of its followers. It now reaches 2 to 3%. It explains most of the frustration I hear from owners who feel like they’re posting into a void. LinkedIn stopped rewarding broadcast and started rewarding presence. And the rules for a person are […]
Your personal email benchmark
I’ve been helping a client benchmark their newsletter metrics and kept running into the same problem: everyone quotes different numbers, and nobody agrees on what “good” looks like. So I pulled together the benchmarks from the data behind 50+ newsletters with 100k to 2M+ subscribers. Then I built this calculator so you can plug in […]
Benchmark your newsletter stats, Delivery, Open Rate, CTR, Unsubscribe Rate and CPA.
How to Get Louderlines Approved: A Buyer’s Guide
Everything you need to present Louderlines internally and get sign-off. Most people who want to buy a tool like Louderlines run into the same problem. They’ve had a good look at it, they can see how it would help, and then they go back to their desk and realise they’re not quite sure what the […]
Your 28-Day Book Launch Guide: A Step-by-Step Plan to Launch Without the Panic
Based on the Louderlines 28-Day Book Launch Programme. How this works: Daily headings are a question for you to answer. Write up your reply and share it via email and social to start telling your story and building your audience. Imagine unlocking the front doors of a brand new shop, flipping the open sign, and […]
How to set up a blog tour for your book
The following excerpt is from the Louderlines 28-Day Book Launch Programme. Day-by-day prompts to build your audience and a great book launch and all the tools you need. Try it free for 14 days. A blog tour is the most structured form of the outreach work in this phase, and when it is run well, […]
How to find ARC (Advance Reader Copies) readers for your book
The following excerpt is from the Louderlines 28-Day Book Launch Programme. Day-by-day prompts to build your audience and a great book launch and all the tools you need. Try it free for 14 days. Your advance reader copies (ARCs) are not just about getting reviews. They are about creating a focused squad of evangelists who […]
How to team up with your publisher’s PR and Marketing team
The following excerpt is from the Louderlines 28-Day Book Launch Programme. Day-by-day prompts to build your audience and a great book launch and all the tools you need. Try it free for 14 days. Connect with your publisher team (if you have one) and share this outline plan with them. Ask what plan they have, […]
How to Write Your Author Bio
The following excerpt is from the Louderlines 28-Day Book Launch Programme. Day-by-day prompts to build your audience and a great book launch and all the tools you need. Try it free for 14 days. You will need this everywhere: your website, guest posts, podcast appearances, blog tour stops, Amazon, Goodreads, the back of the book. […]
Why Book Pre-sales Matter More Than Most Authors Realise
The following excerpt is from the Louderlines 28-Day Book Launch Programme. Day-by-day prompts to build your audience and a great book launch and all the tools you need. Try it free for 14 days. Once your email list infrastructure is in place, the next critical move is setting up pre-orders and understanding exactly why they […]
