How this got built
I got tired of watching good businesses go quiet.
My name is Alan. I live on the coast of Ireland. I’ve marketed software to billion-dollar global companies and sold products in my local market, and the pattern was the same everywhere.
It was never a tools problem. Every organisation had the tools. The sticking point was always: what do I write, where do I send it, and how often?
I kept breaking it down into a simple, low-pressure system for each client. A question. An honest answer. A way to share it everywhere without thinking about it twice. Every time, it worked. I kept waiting for Mailchimp or Substack to build this. They didn’t. So I built it here.
— Alan