LinkedIn works when you know the mechanics, and have the consistency to follow them. We give you both.
Over 90 days, Louderlines sends you a simple question or task every day.
In just 90 minutes a week watch your profile, reach and business grow.
Drive new opportunities from your growing network.
Day 41 · your question
Tip: No figures needed. Just the things already covered that customers brace themselves for. Most businesses undersell this without noticing, because it is obvious from the inside and invisible from the outside.
2 min · replies by email
Your Business & Location · 3h
Site visits, the drawings and two rounds of changes are all in my price. People budget for those separately, then wonder why my quote looks dearer than the next one.
If you are comparing quotes this week, ask what happens when you change your mind in week three. That is where the money goes.
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11 comments
2 enquiries
Created by Alan O’Rourke, who has delivered training to professionals at:
You’ve watched people with half your experience get the shares and replies, land the speaking slots, PR and the inbound leads.
Meanwhile you’re posting every so often, getting eleven likes, nine of them from people who post the same generic advice you do, and quietly wondering whether any of it is worth the hour it costs you.
“I know I should post. I open LinkedIn, scroll a bit, and close it again.”
“I posted for three weeks, got nothing, and stopped.”
“Everything I write sounds like a press release.”
“My competitor is on there every day. We look like we’ve gone out of business.”
It’s not that you’re bad at this or uninteresting. It’s that nobody ever showed you the mechanics:
Guessing is expensive. This programme replaces the guessing.
Three things moved at once, and most businesses and professionals have not adjusted.
Sponsored posts are the business model of Linkedin so company pages get trottled so they can push you to spend. The free reach for a company page is now limited. An individual now reaches roughly eight times what a company page does.
People have been saturated with brand-approved and AI messaging and scroll past it. The posts that land are the ones where somebody gets honest and real.
The metric that moves distribution is dwell time. The platform tracks how many milliseconds you pause, whether you tap “see more”, and how long you stay after expanding.
The people winning treat it like a habit, not a campaign, a few minutes on most days, in their own voice, kept up for months.
more leads for startups whose founders post at least ten times a year.
higher deal sizes when executives post regularly.
faster deal closures when buyers already feel like they know you.
Source: HubSpot, The LinkedIn Growth Playbook for Startup Founders.
Sit with that last one. It has nothing to do with followers or reach. It is about somebody arriving at the conversation already half-decided, which is exactly what a hundred small touchpoints on LinkedIn do to a stranger over a few months.
LinkedIn is your only B2B social media strategy.
80% of B2B leads from social media come from LinkedIn, across 1.3 billion members.
Visitors will understand in seven seconds who you help, what changes for them, and what to do next.
Don’t worry about what to write and do.We prompt you on a weekly rhythm that takes 90 minutes, not your whole Sunday.
How the algorithm actually distributes posts today, what kills reach, and how to build the early-engagement base that gets you in front of second- and third-degree networks.
Scripts and sequences for turning a comment into a DM, a DM into a call, and a call into a signed client.
How to build genuine relationships with the people in your network who can actually change your trajectory.
A body of public work that makes hiring you, booking you, or promoting you feel like the safe choice.
One email with an easy question or task each morning, at a time you pick.
Two or three sentences, in your own words, on your phone between other jobs. No blank page. No formatting. No copywriting.
A targeted social post complete with an image and hashtags. LinkedIn and others. A blog entry pushed to your own site. Even a newsletter if you wish.
Tomorrow: what takes far longer than anyone expects?
Anyone who wants it done by Friday. The good version takes three weeks and I would rather say no than rush it.
31 words · 2 min
All in your own professional voice! Louderlines never writes a word of it.
It asks. You answer. Your customers can tell the difference when it is not your authentic voice.
Make sure your network knows you for what you can offer, and others can find you when they search for it.
Outcome: You can explain what you do in a sentence people repeat.
Headline, banner, About, featured section, experience. Line by line, with before-and-afters.
Outcome: A profile that is findable and turns visitors into followers and followers into enquiries.
Write the content to answer the questions your customers are asking and need to know before they can hire you.
Outcome: You never open a blank page again.
Timing, comments, formats that get boosted, and how to read your analytics to know what to repeat.
Outcome: Your best experience, opinions and insights actually get seen.
The DM sequences, the call structure, and the offer language that converts warm attention into signed work.
Outcome: A repeatable path from post to paid.
All delivered daily with guidelines, prompts, actions and examples.
Outcome: you know exactly what to do every day.
Access to all the Louderlines tools and features, on every plan.
Your stream, questions, tassks and learning, in sequence, at a pace you set.
Your answers can also go to your email subscriber list. Convert your audience to email subscribers and free yourself from any one network.
Formatted for LinkedIn and others, with an image and hashtags generated for you.
Collect all your important content and links under one bio link to share across all your platforms.
RSS and webhooks into WordPress, Squarespace, Mailchimp or 5,000+ services through Zapier and Make. Long pieces belong on your own domain, where search tools and AI assistants find them.
Offer a guide in exchange for an email address. Delivery and follow-up handled.
Running one playbook on both accounts wastes your time, so there are two streams. You can switch between both at any time.
Each phase builds something specific, and the actions are mixed in so you are never posting five days straight.
Your headline follows you into every comment you leave, so it goes first. You swap the jargon in your profile for the words clients actually type. You set your posting rhythm. Then the first questions start: what people hire you for, what you check first, what takes far longer than anyone expects.
By day 14 your profile says what you fix in the findable language people search for, and you have published your first handful of answers.
This is where most people go wrong by posting more. You do the opposite. You build a list of ten accounts your clients already read and start leaving replies that say something. You learn the hour after posting, which is the single habit that decides how far anything travels. You test slides and short video.
By day 35 you are showing up daily in the right LinkedIn feeds, your posts are formatted the way the platform rewards, and profile views have started moving.
The questions a prospect types into a search bar before they hire anyone. Eg, How long does this take? What is included that people assume costs extra? What makes one project cost more than another? When someone is comparing quotes, what should they look for?
By day 60 the questions people ask before they buy are answered publicly, under your name, in your words.
Attraction is slow on its own. So you find the busy events in your field and work the attendee lists. You message three people you worked with over a year ago. You build a list of twenty targets who actually posted this week, rather than a bought list of two thousand who have not logged in since 2019.
By day 80 you have warm conversations open, old clients back in touch, and a way to start a conversation that does not involve pitching.
The questions only somebody with real mileage can answer. What you have changed your mind about. What is overrated in your field. The standard you keep that no client would ever notice. Then you turn your strongest answer into something longer on your own site.
By day 90 you have a body of work in your own voice, a stated point of view people can recognise, and a permanent page that keeps working while you get on with the job.
At 2% reach it will never pull people off the street. But every prospect your sales team contacts will check it before replying. This programme makes that page do its job. Then shows you how to use your team to get the reach.
You read the top of your page as a stranger would. You use the words a customer would put in an email rather than the ones your team says internally. You set the rhythm. Then the questions start: what problem people arrive with, what they try themselves first, what goes wrong when they leave it too late.
By day 14 a stranger landing on your page knows what you fix and who for, inside five seconds.
A person out-reaches a logo eight to one, so your people are the distribution and the page is the hub. You get their profiles pointing at the company. You give one person the job of replying first, inside the half hour that decides everything. And you start commenting from the page itself on the big accounts your buyers read, which is free and almost nobody does it.
By day 35 your posts get real replies in the first half hour and your team is visible in the rooms your buyers are already in.
The most expensive mistake customers make before calling anyone in. What is included that people assume costs extra. What happens if they change their mind halfway through. What separates a cheap version from an expensive one.
By day 60 the questions that stall a sale are answered in public, so the ones who do call have already read them.
You focus on outbound. The Events tab and its attendee lists. Twenty targets filtered to people active in the last three days. Ten customers from over a year ago. The connection request test. Finding the person at each target company who actually signs things off.
By day 80 you have a working pipeline built from people who are active, warm or already know you.
You work out which posts led to an actual conversation rather than a like. You ask whoever does your selling whether anybody mentioned seeing you. Then you turn your three strongest answers into one page on your site that answers what customers ask.
By day 90 you know which of this produced money, and you have a page that sells at two in the morning.
These are curated from twenty years of marketing and sales work. The test for every one is whether a real customer is already asking it.
Roughly two-thirds are questions like these. The rest are tasks and actions designed to grow your LinkedIn in just 90 minutes a week.
Alan · founder, Ireland
Mine is linkedin.com/in/spoiltchild (connect and say hi), set up in 2005 and named after a agency I no longer run but brings fond memories. Day one of this programme tells you to fix exactly that.
Today I run Wilson & Keys, a go-to-market consultancy working primarily with B2B tech companies. Before that, I founded an international email marketing company and a design agency that was nominated for a BAFTA.
None of it stopped me from staring at the LinkedIn post box, wondering what to write.
So I built the thing I needed. Twenty years of learning what wins work, combined with deep research into today’s LinkedIn algorithm, turned into 90 days of questions and guidance.
— Alan
Choose what additional features you need below. No contracts, cancel anytime. Every plan starts with a 14-day free trial.
For getting your voice out there.
For showing up everywhere, every week.
For teams telling more stories.
An in-person afternoon workshop finishes at half four. A cohort course runs a day. The on-demand programmes are six phases and fifty-odd lessons, and a determined person gets through one in a weekend.
Then you go home, open LinkedIn, and the empty box is still there.
Courses hand you knowledge. Knowledge was never the missing piece. What is missing is somebody prompting and training you daily until it becomes a habit. This is what Louderlines does.
A list of topics or catagories you might post.
A specific daily question or task to grow your LinkedinIn
An afternoon to a weekend
Every weekday, for months
You are on your own
A brand new question or task arrives
Notes and guides and a long to-do list
A growing audience, profile and one specific task to do today.
€300 to $550, once
$29 a month
They teach you what to post. This programme builds a successful LinkedIn habit and skill.
If you take a question every day, yes. About a third are tasks and guides that produce no post, so answering daily works out at three to four posts a week. Prefer weekdays only and it runs closer to four months at three or four posts a week, which is the pace the research supports. You can change this frequency at any time.
Nothing breaks. The questions wait. This runs in sequence, so you pick up exactly where you stopped.
I don’t believe it. What you do not have is somebody asking. That is the part this replaces.
No. The unpolished answer outperforms the polished one on LinkedIn, consistently. Write like you would say it.
It formats the post and generates the image. LinkedIn is the one place worth pasting in by hand, and the programme shows you when.
Then you are ahead. This gives you something worth posting and the sequence to grow it.
It loops. Most questions have a different answer the second time round, because a different week has happened. The setup jobs become quick checks. You can decide to stay with it or leave at any time.
Yes, and you can run one and read the other.
No. Nothing in either programme needs a paid LinkedIn account.
It rarely does, and not because the training was wrong. A course ends. You go back to the same empty box with better notes. This turns up every weekday for months, which is the part that was missing. Think of it as body doubling for your LinkedIn.
One person gets a Louderlines account, and one email address gets the daily prompts. But you can share this if you wish.
Several of the tasks are for other people: getting your team’s profiles pointing at the business, giving one person the job of replying first, asking whoever answers the phone what customers ask before they buy.
About 90 minutes a week to run the system once you are going.
No. LinkedIn distributes by engagement, not follower count. Plenty of the accounts I studied while building this started from near zero.
Yes, often better. Less noise, and expertise stands out faster. The positioning work in Category 1 is built to handle narrow niches.
No. The questions are about your work, not your weekend. There is a whole strand on building authority without oversharing.
No. Louderlines never writes a word for you. You will write and share in your own voice as only you can.
For as long as your plan is active, including every update.
The difference isn’t value or excellence. It’s having a system and running it.
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