Last Updated: 01/01/2026
Effective Date: 01/01/2026
Version: 1.0
1. Introduction
This Cookie Policy explains how Wilson and Keys Limited (“we,” “us,” “our,” or “LouderLines”) uses cookies and similar technologies on louderlines.com (the “Website”).
This policy should be read alongside our Privacy Policy, which provides more information about how we process personal data.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Types of cookies by duration:
- Session cookies: Temporary cookies are deleted when you close your browser
- Persistent cookies: Remain on your device for a set period or until you delete them
Types of cookies by source:
- First-party cookies: Set by the website you are visiting
- Third-party cookies: Set by external services (e.g., analytics providers)
3. How We Use Cookies
We use cookies for the following purposes:
| Purpose | Description |
|---|---|
| Essential | Required for the website to function properly |
| Functional | Remember your preferences and settings |
| Analytics | Help us understand how visitors use our website |
| Marketing | Deliver relevant advertisements (with your consent) |
4. Cookies We Use
4.1 Essential Cookies (Always Active)
These cookies are strictly necessary for the website to function. They cannot be disabled.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
session | Maintains your login session | Session | LouderLines |
csrf_token | Protects against cross-site request forgery attacks | Session | LouderLines |
remember_token | Keeps you logged in (“Remember me” feature) | 30 days | LouderLines |
cookie_consent | Stores your cookie preferences | 1 year | LouderLines |
4.2 Functional Cookies (Optional)
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
timezone | Remembers your timezone preference | 1 year | LouderLines |
theme_preference | Stores display preferences | 1 year | LouderLines |
4.3 Analytics Cookies (Consent Required)
These cookies help us understand how visitors interact with our website. They are only set if you consent.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga | Distinguishes unique users | 2 years | Google Analytics |
_gid | Distinguishes unique users | 24 hours | Google Analytics |
_gat | Throttles request rate | 1 minute | Google Analytics |
ph_* | Product analytics and feature usage | 1 year | PostHog |
_ce* | Heatmaps and session recordings | 1 year | CrazyEgg |
Google Analytics: We use Google Analytics to understand website traffic and usage patterns. Google Analytics collects information about your device, browser, IP address (anonymized), and how you interact with our website. Learn more at Google’s Privacy Policy.
PostHog: We use PostHog for product analytics to improve our service. Learn more at PostHog’s Privacy Policy.
CrazyEgg: We use CrazyEgg for heatmaps and user experience analysis. Learn more at CrazyEgg’s Privacy Policy.
4.4 Marketing Cookies (Consent Required)
These cookies are used by advertising platforms to deliver relevant ads and measure campaign performance. They are only set if you consent to marketing cookies.
Meta (Facebook/Instagram) Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_fbp | Facebook browser ID for ad targeting | 3 months | Meta |
_fbc | Facebook click ID for conversion tracking | 3 months | Meta |
fr | Facebook ad delivery and measurement | 3 months | Meta |
Google Advertising Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_gcl_au | Google Ads conversion linker | 3 months | |
_gcl_aw | Google Ads click tracking | 3 months | |
IDE | DoubleClick ad targeting | 1 year | |
NID | Google ad personalization | 6 months |
LinkedIn Advertising Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
li_sugr | LinkedIn browser ID | 3 months | |
bcookie | LinkedIn browser ID | 1 year | |
UserMatchHistory | LinkedIn ad targeting sync | 30 days | |
AnalyticsSyncHistory | LinkedIn analytics sync | 30 days |
Note: Marketing cookies are only set after you provide consent. You can withdraw consent at any time through our cookie settings or by using the opt-out links in our Privacy Policy.
5. Managing Your Cookie Preferences
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept All: Enable all cookies (essential, functional, analytics, marketing)
- Accept Selected: Choose which categories to enable
- Reject Non-Essential: Only allow essential cookies
5.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking “Cookie Settings” in the website footer
- Going to Settings → Privacy in your account (if logged in)
5.3 Browser Settings
You can also control cookies through your browser settings:
| Browser | Instructions |
|---|---|
| Chrome | Settings → Privacy and Security → Cookies |
| Firefox | Options → Privacy & Security → Cookies |
| Safari | Preferences → Privacy → Cookies |
| Edge | Settings → Privacy → Cookies |
Note: Blocking essential cookies may prevent parts of the website from functioning correctly.
5.4 Opt-Out Links
You can opt out of specific analytics services:
- Google Analytics: Google Analytics Opt-out
- PostHog: Use our cookie settings or enable Do Not Track in your browser
- CrazyEgg: CrazyEgg Opt-out
6. Similar Technologies
In addition to cookies, we may use similar technologies:
6.1 Local Storage
We use browser local storage to save your preferences and improve performance. Unlike cookies, local storage data is not sent to our servers automatically.
6.2 Pixels and Beacons
We may use pixel tags (also called web beacons or clear GIFs) in emails to track open rates and engagement. These help us improve our communications.
7. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. Please refer to the respective third-party privacy policies:
| Provider | Privacy Policy |
|---|---|
| https://policies.google.com/privacy | |
| PostHog | https://posthog.com/privacy |
| CrazyEgg | https://www.crazyegg.com/privacy |
| Stripe | https://stripe.com/privacy |
8. Do Not Track
Some browsers have a “Do Not Track” (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. We respect DNT signals and will not set analytics or marketing cookies when DNT is enabled.
9. Updates to This Policy
We may update this Cookie Policy from time to time. When we make changes:
- We will update the “Last Updated” date at the top
- Material changes will be communicated via the website or email
- Your continued use of the website after changes constitutes acceptance
10. Contact Us
If you have questions about our use of cookies:
Email: privacy@louderlines.com
Postal Address:
Wilson and Keys Limited
2 The Drive, Whitefield Manor, Bettystown Cross, Bettystown, Drogheda, Meath Ireland
11. More Information About Cookies
For more information about cookies, including how to see what cookies have been set and how to manage and delete them, visit:
This Cookie Policy was last reviewed on 01/01/2026.
